Here's a step-by-step look at how we created the videos.
Sierra Nevada Brewing Co. hosts tours of their brewery to the public every day, but the Bottleshop is only running during certain hours on weekdays, meaning that people who come to experience the brewery on weekends or after-hours miss an important part of our client's brewing process. Our task was to create an informative video of the Bottleshop to supplement the tour.
The Bottleshop Video was the first project the METX class tackled. Every student in the class was put into teams to develop a creative concept to pitch to the entire class and faculty. Teams had to create a script, narrative, moodboard, storyboard and an overall enticing pitch. Out of the six groups that went, the faculty selected two creative concepts to be merged into one.
The Bottleshop Video was the only project that had a formal pitch to the client before being cleared to create the project. Therefore, we scrutinized every detail of the script and our presentation before pitching. The concept we pitched was a video that lasted 2.8 minutes, the exact amount of time it takes for one beer to go through the entire bottling process. We wanted narration from a Sierra Nevada tour guide and incorporation of facts that showed the company's values. The concept was green-lighted and the filming began.
The film crew arrived at the brewery during the early hours in the morning multiple days a week for shoots and re-shoots. Equipment used by the film crew included:
After filming, an editing team used DaVinci Resolve 14 software to create the final product. Narration was recorded, music was incorporated and moving graphics were added using Adobe After Effects. After brainstorming with Sierra Nevada, we decided to produce two videos: one for the tour and a second, shorter video that the client could use for a variety of purposes including sales, social media and special events.