Once she walks through the door she's already “checked-in.”
With BlackBerry in hand, Jessica Kaplan always makes sure everyone knows where she is and what she's doing.
"You never know who's looking," she said.
Jessica is constantly using social networking and applications such as Foursquare to "check-in.”
By sharing what's she's doing, Jessica can show her friends — and maybe future employers — where she spends her time.
As the online communications assistant for Tehama Group Communications, it's Jessica's job to be social. Jessica manages the agency's Facebook and Twitter accounts, as well as an agency blog. Each consultant writes blog entries about current issues, job hunting and personal experiences. Jessica posts these and uses social networking sites to make sure people read the blogs of her peers.
"Not that we don't love reading each other’s writing, but I want the public to read it too," Jessica said.
Jessica updates the TGC blog and Twitter account daily with news about the agency and clips from the consultants’ blogs. Her latest challenge has been communicating with other bloggers to get more readers and comments.
In addition to attracting people to follow the TGC blog and Twitter, Jessica’s other job is to work on her personal networking.
As her May graduation approaches, Jessica has found Twitter to be the most productive way to connect and build a professional presence.
