Clean, concise and social

If one were to Google search this alumna, her personal website is the first thing to pop up. Along with sample work, photos and a résumé, her "About" page reads that she "eats words for breakfast and records primetime TV shows to analyze the advertisements."

As a sophomore she was the youngest student to ever be in Tehama Group Communications and now works for Edelman public relations firm in New York. Her savvy social networking took her from TGC to Edelman after graduating only six months ago.

How did she do it?

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She created an online presence with accounts on LinkedIn, Twitter, Tumblr, Facebook and, of course, jamiekim.com.

Jamie Kim got her spot at Edelman in a different way than other graduates. She didn't submit a formal application. Jamie landed her first job by using Twitter.

After hearing about a blogging campaign on the Help a PR Pro Out website she logged online to check out other job hunters' posts. Jamie posted a tweet about HAPPO, and the vice president of technology at Edelman contacted her a month later. That vice president passed her résumé on to the human resources department and she landed an internship at Edelman. After a few months, Edelman hired her as a full-time employee.

Jamie, like many PR graduates and professionals, is using her online presence more and more. It's no longer about being social, it's about getting employed or finding employees.

Twitter and LinkedIn are a great way to connect with employers, Jamie said. You can follow a favorite PR firm, or even an HR department. According to Jamie, carefully crafted tweets can go a long way.

A Northern California native, Jamie now works as an assistant account executive at Edelman, predominately in high-tech PR with clients such as Samsung.

On a day-to-day basis, Jamie is engaged in news monitoring, reporting and writing directly to her clients. She said she credits her success to PR classes like "News Editing and Copyreading," which gave her the skills to get through the day, including everyday tasks like e-mail writing.

"Every PR professional needs to be a good writer who's concise. If you're not a good writer, people won't think you're intelligent," Jamie said.

In addition to being in TGC for three semesters, Jamie also interned at Chico Performances, Gateway Science Museum and Juxtapoz, an online art and culture magazine. Her internships and time at TGC encouraged her to have a professional online presence, which led her to where she is today.

Jamie is an example of what social media can do for a graduate and a professional.

"I encourage people to be active on Twitter. You need to have a presence. People everywhere are networking," Jamie said.

However, when it comes to job searching through social networks, hunters need to be aware of what they reveal about themselves. These profiles need to remain professional and reflect their image in the best light possible, Jamie said.

Carefully crafting a professional profile is exactly what Jamie has done. Her tweets are clean and always mention what she's doing. It may be job related or simply mention that she's taking a visit to The Museum of Modern Art-along with 10 others. Her presence reflects her professionalism and her love for PR, art and culture.

Never will you see an embarrassing photo or heaven forbid, a spelling mistake.

"Be aware of your brand," Jamie said. "Everything you put online is in black and white."